Hugo L.

Hugo L.

Sao Paulo, Brazil

UI/UX Designer

9 years of exp.


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Profile Summary

Product Designer with 12 years of experience in the design field, focusing on designing digital products for web, iOS, and Android platforms. Currently working in a large international oil and gas company, utilizing a data-driven approach and Design Thinking methodologies. Managed complex design projects and collaborated with cross-functional teams to deliver exceptional user experiences.

Primary Skills

Figma | 9 yrsUser Research | 9 yrsUX/UI Design | 9 yrsProduct Design | 9 yrs

Culture

In workplace, I am known for . . .
  • be friendly, people feel like they can count on me
  • be a problem solver, regardless of the situation I can think of different ways to achieve a goal
I thrive in environments . . .
  • where I can voice my opinion and discuss ideas.
  • I thrive in environments where I can work on my logical reasoning, I am a very curious person.
I struggle in environments . . .
  • where the team doesn't communicate to work together. I like to always be aligned with stakeholders and coworkers.
  • where I have to perform tasks with little information, so I always try to talk to everyone involved to be sure of the design I'm doing.

Work Experience

SHAPE Digital - Client: MODEC International

SENIOR PRODUCT DESIGNER
  • Feb, 2022 - Present
  • Brazil
  • Saved $4M USD in monthly expenses by preventing employee rework and reducing time spent on tasks that could be automated.
  • Achieved adoption from 6 to 11 branches for the digital document management solution.
  • Received a 4x bonus for recognition due to the product discovery strategy.
  • Reduced new designer onboarding time from 7 days to 3.

Skills

Data AnalysisDesign SystemsUser ResearchDocumentation

Industries

Business ProductsOil and Gas

Q4 Inc.

SENIOR PRODUCT DESIGNER
  • Nov, 2021 - Jan, 2022
  • Canada
  • Completed the discovery stages in 3 months and reached the development phase.
  • Identified more than 15 pain points through research methods like user interviews, benchmarks, and data analysis.

Skills

Data AnalysisUser ResearchCross-Functional Collaboration

Industries

MobileSoftware

UOL Universo Online

SENIOR PRODUCT DESIGNER
  • Oct, 2019 - Oct, 2021
  • Brazil
  • Launched new apps with higher ratings (4.4 on Play Store, 4.1 on App Store) and increased daily users by over 200,000.
  • Partnered with Dropsuite Singapore to create an email backup product that now contributes 35% to email product profits.
  • Redesigned the email product, resulting in over 12 million monthly accesses and a user satisfaction score of 4.5.
  • Increased NPS score from 43 to 61 of e-mail products.

Skills

Responsive DesignPrototypingDesign SystemsWireframingUser ResearchUser Flow AnalysisUser-Centered DesignProduct DevelopmentAccessibilityA/B TestingQuantitative ResearchDetailed Software Design

Industries

Business ProductsSoftware

UOL Universo Online

MID-LEVEL PRODUCT DESIGNER
  • Jul, 2018 - Sep, 2019
  • Brazil
  • Launched new apps with higher ratings (4.4 on Play Store, 4.1 on App Store) and increased daily users by over 200,000.
  • Partnered with Dropsuite Singapore to create an email backup product that now contributes 35% to email product profits.
  • Redesigned the email product, resulting in over 12 million monthly accesses and a user satisfaction score of 4.5.
  • Increased NPS score from 43 to 61 of e-mail products.

Skills

Responsive DesignPrototypingWireframingUser ResearchAccessibility

Industries

Business ProductsSoftware

UOL Universo Online

JUNIOR PRODUCT DESIGNER
  • May, 2017 - Jun, 2018
  • Brazil
  • Launched new apps with higher ratings (4.4 on Play Store, 4.1 on App Store) and increased daily users by over 200,000.
  • Partnered with Dropsuite Singapore to create an email backup product that now contributes 35% to email product profits.
  • Redesigned the email product, resulting in over 12 million monthly accesses and a user satisfaction score of 4.5.
  • Increased NPS score from 43 to 61 of e-mail products.

Skills

PrototypingWireframingUser ResearchAccessibility

Industries

Business ProductsSoftware

Net Embalagens

JUNIOR UX/UI DESIGNER
  • Apr, 2015 - May, 2017
  • Brazil
  • Helped senior product designers in optimizing the sales platform and driving increased sales.

Skills

PrototypingWireframingUser Research

Industries

DesignEcommerce

Grupo Comunique

INTERN UX/UI DESIGNER
  • Oct, 2013 - Apr, 2015
  • Brazil
  • Learned with senior UX/UI designers how to create E-learning apps, games, and graphic design.

Industries

EducationSoftware

Education

Bachelor's degree
  • Design
  • Anhanguera University, Brazil
  • 2017

Certifications

DATA-DRIVEN DESIGN
  • Interaction Design Foundation
  • 2023
UX DESIGN MASTERCLASS
  • Filament Creative Inc. Now EY Design Studio
  • 2019
GOOGLE ANALYTICS
  • Google
  • 2018
AGILE METHODOLOGY
  • Knowledge 21
  • 2017
AGILE METHODOLOGY FOR UX
  • Interaction Design Foundation
  • 2024

All Skills

  • AI

    • Data Analysis | 9 yrs
  • APIs

    • Google Analytics | 7 yrs
  • Cloud

    • Dataform | 9 yrs
  • Libraries

    • Firebase | 9 yrs
  • Paradigms

    • Kanban | 9 yrs
    • Responsive Design | 9 yrs
    • Prototyping | 9 yrs
    • User-Centered Design | 9 yrs
    • Accessibility | 7 yrs
    • A/B Testing | 7 yrs
  • Tools

    • Figma | 9 yrs
    • Jira | 9 yrs
    • Miro | 5 yrs
    • Notion | 3 yrs
    • Illustrator | 12 yrs
    • Adobe XD | 9 yrs
    • InVision | 9 yrs
    • Photoshop | 11 yrs
    • Adobe Creative Suite | 12 yrs
  • Others

    • Design Systems | 3 yrs
    • Wireframing | 9 yrs
    • User Research | 9 yrs
    • User Flow Analysis | 9 yrs
    • Product Development | 6 yrs
    • Documentation | 9 yrs
    • Cross-Functional Collaboration | 9 yrs
    • Quantitative Research | 7 yrs
    • Detailed Software Design | 7 yrs
  • Other

    • Survey | 6 yrs
    • UX/UI Design | 9 yrs
    • Product Design | 9 yrs
    • Mockups | 9 yrs